The problem isn't that you can't make sales. It's the level of effort required to make them. Funnel Club helps you build a system where sales stop depending on launches, luck, or how much energy you have left this week.
If your sales only happen when you’re “on”… you are the funnel.
UNLOCK THE DOORS - I'M IN →
The moment you stop refreshing the dashboard to check whether you're okay, because you already know the answer.
We've got a name for the feeling: the Evergreen Exhale™.
Not another funnel for the "kind of worked" strategy graveyard.
A system that sells when you're in the room and when you're not.
The kind where sales stop being something you chase and start being something you assume are coming, because you can see them coming.
Where a quiet week doesn't mean a quiet account.
Where a week off doesn't cost you a month of recovery.
Where launching becomes something you choose to do, not the only lever that's ever worked.
So here's what you're actually building.
— Michelle
"6 months ago I finished my evergreen funnel and it was the best decision I ever made. Since then we have made over 150 sales and made around $60,000! Thank you Kate"
And that's what we help you build.
That was never a sales problem. It's a system problem.
You're already doing all of it, a dozen disconnected pieces no one ever showed you how to fit together, so some months it works, some months it doesn't, and you can't say why.
The reason you don't have it (yet) isn't effort.
The Stripe notification that pings mid-school-run, and you don't even open it, because you already know.
The Tuesday you took off completely, that still out-earned the week you launched.
Four days away with the laptop left at home, and you came back to more sales, not a backlog.
And the trip you've been dreaming about for three years, this time actually on the calendar.
That's the business you actually want deserve.
One that keeps selling when you're not in the room, and quietly builds the bigger life you've been waiting to live.
The secret-weapon behind every online guru you're following on Instagram. Not a Facebook ad pointed at a sales page with 20-minute "evergreen" timer slapped on it. Not a highly-complex bro-marketer spiderweb you need a PHD to understand.
Simply three strategic and proven sales engines, built in order, each taking over a job you're currently doing by hand (and doing it even better).
Start Build Your Engines
Phase 1, Weeks 1 to 2:
⏰ YOU'LL HAVE THIS UP AND RUNNING IN THE FIRST 7-DAYS
🧲 The Audience Engine™
First we build the part that brings the right buyers in every day, without you needing to be visible every day to make it happen.
Not random followers. Buyers who convert at a 2-5x ROAS on day one!
This is usually where the first relief hits, because leads start arriving on their own and you realise the growth was never about you posting more.
Phase 2, Weeks 3 to 6:
💵 The Profit Engine™
Once buyers are coming in, we build the part that turns that attention into sales, reliably, around the clock.
This is where selling stops being a thing you do and becomes a thing that happens.
Your offer converts at up to 12-15% without a launch bolted to it, and without you in the DMs closing every single one.
Phase 3, Weeks 7 onward:
💫 The Momentum Engine™
Then we layer in the part that keeps the whole thing growing month after month, instead of resetting to zero every time.
Monthly campaigns and cash injections, planned and built fast, so momentum stops depending on you finding the energy to launch all over again.
"Making sales every week on Autopilot blows my mind"
"Since working with Kate I have added thousands to my list, and last month I made $12K totally on autopilot.. having sales come in on Autopilot every single week still blows my mind!" - EMILY - BUSINESS MENTOR
"Just hit $60K for the month"
”Kate, we've just hit $60K this month from a combination of launching and evergreen. Your strategies are killing it for us - evergreen in particular!" - LEIGH - PARENTING EXPERT
'So far it's working like crazy!"
"Just wanted to say THANK YOU for the (Profit Engine) funnel. I just started running it... and so far it's working like crazy! We made $12,000 in sales over the past week. Thank you! " - VERONICA - eCOMMERCE COACH
"On track for 7-figures a year from my funnel"
“My funnel has brought in multi 6-figures every year since we launched it (and we are so close to hitting 7-figures). My whole business is now automated. Kate was my secret weapon!" - HEIDI - FERTILITY EXPERT
'3 x my sales in one month!'
"Best month EVER! 3 x last month, which was my previous best month ever 🤣. And every, single sale is through my new funnel!" - KYLIE - NUTRITIONIST
'From £3K to £30K+ every month!'
"I love Kate's systems and advice. We went from £3K to £30,000 a month or more, every month, using this program!" - AMANDA - ARTIST + CREATIVE COACH
"My funnel brought in $200k when I was on maternity leave"
"Not only did I double my monthly sales before I even finished installing the funnel, but we've already brought in over $200k in sales all while I was on maternity leave" - FRANZISKA - BUSINESS COACH
"From $50K ever to $50k+ every month"
" I just wanted to thank you for all I learned inside your programs! We are doing $50-$70k per month consistently (cash received) with less than $5k ad spend per month. When I came to you, I had only made $50k TOTAL ever 😆" - KYLIEGH - BIRTHING COACH
And now? They all have their sales foundation locked in. That predictable revenue that lets them sleep at night, plan vacations, and scale from a place of confidence instead of chaos.
These aren't unicorns. They're just some of our amazing students who followed the exact system you're about to unlock, when you join the Funnel Club.
Real Humans. Life-changing results
*Funnel Club was previously called eCourse Empire
👀 From day one you get:
Monday to Friday strategic feedback from Kate and the team. Real eyes on your actual work, not generic advice in a comment thread
AI tools that compress a campaign build from weeks to an afternoon
Our exact funnel, automation, campaign and messaging templates, so you're never starting from a blank page
The complete frameworks, roadmaps and templates for your Audience, Profit and Momentum Engines, fitted to your offer and your audience
That was always the missing piece. Working harder isn't what stops you, getting stuck on a Tuesday with no one to ask is. So Funnel Club is built around real implementation and real support.
Not another outdated, cookie-cutter course with a thousand hours of training you'll never finish. We right-size every piece to your business, your offer, your audience, so the thing you build is the thing you'll actually use.
And you're not building it alone.
That's why I built Funnel Club.
After nearly two decades in online business, I've noticed something: most coaches don't actually have a sales problem. They have a system problem.
👋 Hi, I'm Kate
❌ You don't have a proven offer right now (go and create one and comeback)
❌ You're looking for a magic button (spoiler: it doesn't exist)
❌ You're not willing to follow a proven system
❌ You prefer complaining about your problems to solving them
❌ You want the outcome without doing the implementation
This is NOT for you if:
Funnel Club is perfect for you if:
✅ You're done with income that swings month to month for no reason you can name
✅ You've got an offer that converts and clients who get real results
✅ You can make sales, you just can't make them happen reliably or without you
✅ You're tired of launching being the only thing that's ever reliably worked
✅ You want sales that are expected, not created, and that grow without you killing yourself to make it happen
✅ You're ready to build the system instead of being it
🙋♀️ "Is This Right for Me?"
No more launches that take a month to plan and a week to recover from. No more 11pm dashboard flinch. Just the slow Tuesday that doesn't matter, and "how was the month?" answered in one number, said simply.
That's whats waiting for you on the other side of this.
Everything You Need. Jump In Now...
Both memberships include the complete Funnel Club system. Gold includes live calls, hot seats and implementation workshops. Silver is for members who prefer to build independently.
Same System. Different Levels Of Support.
Or pay your first 6 months upfront for $1,997.
US
p/month
Mon-Fri support + feedback inside the community
SUPPORT & FEEDBACK
$3000+ in bonuses
Kate.AI implementation tools
MIn. of 6-months membership
Funnel Club runs on a 6-month minimum commitment, the same way a gym does. A system like this takes a few months to build, and then a few more to really optimise and bed in, and the minimum is what makes sure it actually does. After your first six months you're month to month, and you can cancel any time you like. So you have the support you need, for as long as you need it.
Q: Why a 6-month minimum?
JOIN NOW
Funnel, automation, campaign and messaging templates
Every framework, roadmap and template
Audience Engine™, Profit Engine™ & Momentum Engine™
Choose which option works best for you...
Faster implementation and troubleshooting
Feedback on funnels, messaging, campaigns and offers
Live implementation workshops
Hot seats and direct feedback
Multiple live calls every week with Kate and the team
JOIN GOLD
Monday-Friday support inside the community
SUPPORT & FEEDBACK
$3000+ in bonuses
Kate.AI implementation tools
INCLUDED IN BOTH MEMBERSHIPS
Or pay your first 6 months upfront for $2,497 and receive an end to end funnel audit worth $997.
US
p/month
Funnel, automation, campaign and messaging templates
Every framework, roadmap and template
Audience Engine™, Profit Engine™ & Momentum Engine™
The Complete Silent Selling System™
Monday-Friday support inside the community
SUPPORT & FEEDBACK
$3000+ in bonuses
Kate.AI implementation tools
INCLUDED IN BOTH MEMBERSHIPS
Funnel Club runs on a 6-month minimum commitment, the same way a gym does. A system like this takes a few months to build, and then a few more to really optimise and bed in, and the minimum is what makes sure it actually does. After your first six months you're month to month, and you can cancel any time you like. So you have the support you need, for as long as you need it.
Q: Why a 6-month minimum?
Or pay your first 6 months upfront for $1,497.
US
p/month
JOIN SILVER
Funnel, automation, campaign and messaging templates
Every framework, roadmap and template
Audience Engine™, Profit Engine™ & Momentum Engine™
The Complete Silent Selling System™
— SHErISE - AI EXPERT
"Before i joined I was stuck at 1000 subscribers and struggling to make sales, in just a few months I've added over 5000 people to my email list, AND i'm making sales and profit every day"
— REBEKAH - WEIGHTLOSS COACH
”Since I started my funnel at the end of last year, I've made over 1000 sales so far.”
— DANILO - INTUITIVE COACH
"I've only implemented 2% of Kate's genius and guidance and already feel like this is the year to hit $500k!"
— COLLEEN - WEB DESIGNER
”Kate I can't thank you enough! Since working with you my sales have tripled! ”
— VANESSA - HEALTH COACH
" In the space of only 4 weeks my business I went from struggling to sell a program a week, to selling over 20 a week… easily and totally on autopilot. "
— DIANA - DECLUTTERING EXPERT
"We did over 7-figures in the last 12 months, all through the funnel you helped me create!"
Jump in, get started, and you have 14-days to complete the first module of the program. If it's not the right fit, tell us and we'll tear up the agreement. No hard feelings, no hoops.
(Applies to the monthly payment options only. If you're unsure, start on a payment plan.)
Our 14-Day Love It or Leave It Guarantee
FAQs
"What if I've never built a funnel before?"
Even better! You won't have any bad habits to unlearn. We start from the beginning with our 7-Day Quick Start Sprint that gets you selling within the first week.
I'M A __________ IS THIS RIGHT FOR ME?
We have helped hundreds on online course creators in pretty much every niche around over the years to grow their audiences and automate their sales. So if you have an online course (or are thinking of creating one), no matter the niche, topic or price point, we can help you to market it!
HOW IS THIS DIFFERENT FROM EMPIRE?
The Empire program was actually retired for new members at the end of 2025. Funnel Club is a our fully updated program coaches and course creators ready to automate and scale their sales.
WILL I GET ANY 1:1 TIME WITH KATE OR THE OTHER MENTORS?
One-on-one isn't included as a standard part of Funnel Club.
If you want a higher touch experience, keep an eye out for our Scale Society when it opens its doors.
"How long before I see results?"
Most members start seeing leads within their first week using the Quick Start Sprint. Sales typically start flowing within 2-4 weeks once both pieces are live. Remember - we're building your foundation here, not a get-rich-quick scheme.
"Do I need a big email list / FOLLOWING to start?"
Nope! The Audience Engine is literally designed to grow your list and social following from wherever you're starting. Some of our most successful members started with lists under 500 people.
Of course having a bigger list is never a bad thing and can help you get more sales at the start (but we are building a long-term business here, and with this this 2-part funnel stack by your side, pretty soon you'll never have to worry about list-size again!)
"How much time does this take to set up?"
The 7-Day Quick Start Sprint can literally be done in 7 days (or faster if you want). The complete program is designed for 6 weeks, but you get 4 months of support so you can go at whatever pace works for your life.
"What about a guarantee?"
Jump in, get started, and you have 14-days to complete the first module of the program. If it's not the right fit, tell us and we'll tear up the agreement. No hard feelings, no hoops.
(Applies to the payment-plan options. If you're unsure, start on a payment plan.)
I'VE BEEN BURNED BY OTHER PROGRAMS WHERE YOU JUST GET LOST IN A GIANT GROUP AND NO ONE REALLY ANSWERS YOUR QUESTIONS, HOW IS THIS DIFFERENT?
So have we. And it's the worst!
We are the opposite of that. Our "gives a shit" style support is what we are famous for. We've even had people resign up for our programs (even after they have completed them), just to have access to our support.
18 Sales In First 48 hrs 🎉
"Wahooo! Set my ads live On Monday morning and have sold 18 of my LTO’s since. Currently sitting at 2.92 ROAS for the LTO alone" - SOPHIE
— BIANCA
"11 days ago I joined this program, and today we presented our FIRST ever funnel friendly offer using the Hello Funnels system and TA-DAA... $9100 revenue generated. Thank you for being awesome Kate!
"$2K In My First Week"
"$2000 in 7 days still just spending $15 a day on the one ad and using Content Engine Funnel templates! " - SUMMER
— ANNIKA
"WOW. I launched my Audience Engine last Friday, 14-purchased so far... AAND 3 of these have already purchased my main program as well! Now time to scale it!"
So the real risk was never joining.
It was wasting another 6-months on your current unreliable and unnecessarily stressful way of doing business
This program is designed intentionally to get you selling fast, not someday. Many members make their investment back within the first two to four weeks. Our current record is 48 hours.
(Please note Funnel Club was previously called eCourse Empire)
see what our amazing clients have to say...
Bushra, Empowerment Coach
All the tools and advice you need
Jocelyn, Social Media Coach
I created my Funnel In just 2 months
Natalia, Business Coach
Grew by 7000 Subscribers in last 3 months
Colleen, Web Designer
Amazing results, i thought would never happen
Nicola, Photographer
sales are coming in on autopilot
Louise, Nutritionist
This program has been amazing
Khalea, Relationship Coach
Best value Program ever
Leigh, Parenting Coach
No Longer Relying On launch Rollercoaster
Sofia, Self-Confidence Coach
My first $35K Launch
Vesna, Naturopath
Twenty Sales Or More Every Week!
HEIDI - Fertility coach
“That was my first 6-figure year, and now that same funnel has brought in multi 6-figures every year since (and we are so close to hitting 7-figures). My whole business is now automated. Kate was my secret weapon!"
And start feeling expected.
The question is whether you're ready to stop wondering where the next one is coming from.
Not more content.
Not more launches.
Not more guesswork.
A system that brings buyers in, converts them into customers, and keeps momentum growing month after month.
You already know how to make sales.
— JENNA Kutcher
"Kate is a masterful woman who knows her stuff, she teaches easy to implement strategies that drive true profits. From Kate's suggestions, we've driven tens of thousands of dollars of profits using simple, easy to implement tweaks, all thanks to Kate!"
CLIENT RESULTS + EARNINGS DISCLAIMER : When you read the case studies and results of our awesome clients that we share on this site, please know that these are our real clients, but specific results shared are NOT typical. These are all amazing, talented and hardworking people, who showed up and did the work, who were prepared to do some things that challenged them, or took them outside of their comfort zone. Who made our work together a priority. Who definitely failed a few times first, but got back up again and kept going. Some results were fast, some took months. But they are all real and based on results and outcomes shared with us by the clients. We have not independently verified the results they’ve shared.
There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation. The use of our information, products and services should be based on your own due diligence and you agree that the Company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products, and services reviewed or advertised on this Website.